Brand Management MCQS With Answers 51 to 60

 

Brand Management

51. _________ technology is changing the way consumers relate to products and markets.

1. Information
2. New
3. Digital
4. Cyber

Correct answer: (C)
Digital

52. _________ the appropriate market segment has become ever more important when carrying out e-branding campaigns.

1. Segmenting
2. Positioning
3. Targeting
4. Implementing

Correct answer: (C)
Targeting

53. _________is now a significant part of every global corporations marketing arsenal.

1. Internet
2. Web
3. Mobile
4. e - marketing

Correct answer: (D)
e - marketing

54. _________reflects the sum of the perceived tangible & intangible benefits & costs to cutomers

1. customer satisfaction
2. customer value
3. customer delight
4. none of the above

Correct answer: (B)
customer value

55. 0 _________ evokes a hierarchical set of customer response effects – i.e. building awareness, comprehension, intentions, and actions.

1. Distribution
2. Communication
3. Merchandizing
4. Branding

Correct answer: (B)
Communication

56. 0 The image of brand is the _________ with customer.

1. Actual association
2. Vision
3. Positioning
4. Personality traits

Correct answer: (A)
Actual association

57. 1 To keep your brand into recognition, it is important to _________ according to an effective through plan.

1. Advertise
2. Position
3. Place
4. Market

Correct answer: (A)
Advertise

58. 2 In_________, internal workshop consisting of important aspects of ‘detailed strategic definition' and ‘objectives of the brand' is arranged.

1. Brand chartering
2. Brand planning
3. Brand extension
4. Brand equity

Correct answer: (A)
Brand chartering

59. 3 Apart from the ‘four Ps' of marketing mix, the three additional elements of service brands are people, process, and_________.

1. Physical evidence
2. Physiological evidence
3. Psychological evidence
4. Packaging

Correct answer: (A)
Physical evidence

60. 4 A _________ organization is customer-centric, and all the decisions it makes are based on involvement of all in the organization.

1. Brand-based
2. Customer-based
3. Product-based
4. None of the given options

Correct answer: (A)
Brand-based